When it’s responsible for adults dressing up in children’s clothing and bland, inoffensive music, the whole twee pop movement seems like it was one of the worst things that ever happened to music. When it’s adding flavour to the likes of Brooklyn’s Soda Shop, it almost makes even the worst crimes of the c86 generation forgiveable. The work of Horse shoes’ Drew Diver and Maria Usbeck, the duo have put together a song that aches with jangle, even fitting in some glockenspiel for posterity, but there’s a lot more to their noise than being fey. The echoes of the 1950′s in their name bleeds over into their sound, all windswept and distant, the soundtrack to some long forgotten matinee show.
There’s only been one song so far so there’s not too much to get excited about just yet, but there’s enough to suggest that Summer Camp may have found an American equivalent. ‘Farewell’ is enough for the moment, though given that Drew is part of the Holiday Records crew, we can remain hopeful of another few tracks to download yet. With a little bit of luck. Soda Shop’s bumbling, summery sound is one that might just linger about to soundtrack the sunnier months of 2011.
Soda Shop – Farewell