These past few years have been filled with really generic electro-ish bands that have been trying to make a name for themselves. Since Klaxons, everyone’s thought that they could make it to the top by putting on a few decent beats, calling themselves ‘nu-‘ something and sending a demo to the NME. Which is fair enough. However, at the start of the year, I started hearing some disgusting rumours – that the long dead ‘shoegaze’ genre would be revived. That, however, wasn’t the bad part. I like My Bloody valentine as much as the next man, and if Moscow Olympics have taught me anything, it’s that the genre still has legs when it’s done right. What was horrible was the name the media were trying to give it – ‘nu-gaze’. Urgh. As if there wasn’t enough wrong with the world already.
Maybe I’m overstating a few blog posts i read elsewhere with that. either way, The Big Pink seem to be the embodiment of these distant fears. These two (London based) guys clearly have some talent, and make better music than I ever could. The main problem I have with them isn’t their generic, dancey tunes – it’s the fact that they’re being labelled as ‘shoegaze’. The few tracks that I have heard do have an element of the atmospheric, swirling quality you’d expect to hear in such a band. However, with that they have mixed in the kind of qualities that are needed to gain major airplay – again, not necessarily a bad thing. I wish them all the best in their quest – which will undoubtedly be relative successful – in making a career out of their music. I am just dreading hearing the chorus to ‘Dominos’ being chanted at a festival this time next year.
On the other hand, their song Velvet ticks all the boxes to make me love it. whereas the rest feel primarily like crowd pleasing, mass appeal pop songs, Velvet goes a bit deeper. Download it here: