Whilst topping the real charts might mean next to nothing , Hype Machine’s Most popular hit-list of the most liked new tracks still holds some semblance of relevance. It might be down from it’s high point of a few years ago, but you can be sure that anyone who’s topping the charts is getting bedroom fanatics around the globe in a bother. For Run Toto Run it’s one of many benchmarks they’ve notched up without even really trying. Their cover of Passion Pit’s Sleepyhead is one of the most tender, touching tributes of recent years, and was rightly reviled by bloggers, but their own work is equally brilliant. After their Plastic Gold EP earned them many plaudits, the band seemed to have slowly moved away from their folkier beginnings onto more electronic ground.
New single ‘Hater’ picks up the transformation where ‘Catch my Breath’ left off. Singer Rachael vocals are still as sickly sweet as ever, but instead of being laid upon a bed of twee-enthused sounds, there are darker elements at play. before, the band sounded like a picnic on a warmer summers day – now it’s the beginnings of a storm, all dark, warped bass and glitchy electronica. It’s measured, taking it’s time as the band take pleasure in telling you ‘I could dwell on what your looks mean, but there are better ways to spend my days.’ This is the band with their sugar coating ripped off, far away from the Belle And Sebastien comparisons of their early releases and closer to the cold industriality that has made Cold cave and Former Ghosts so acclaimed. Already picked up by Xfm and Radio 1, 2 and 6Music, the band are in the process of putting together their debut album and, if this is anything to go by, it should easily be on many end of year lists.
The single is out 24th May and includes three remixes. Run Toto Run have done one under their ‘Dance Toto Dance’ alter-ego which has the makings of a future dance floor filler, whilst MidiMidis turn in a brilliant chiptune effort and TallZombi won a competition with their entry which… well, you can hear and download it below, if you want, alongside the single itself
Run Toto Run – Hater
Run Toto Run – Hater (TallZombi remix) [download]