It’s been a while since the first post on Wu Lyf, and now is probably as good of a time as ever to re-visit the absolute madness that the group still are. It seems that playing hard to get is really working for the group – they’ve featured atop of NME Radar’s print list of what’s hot each week, and their monthly shows at An Outlet are continuing to get rave reviews. Equally, they are upping the misinformation – their MySpace now tells us that Wu Lyf now stands for the obnoxious WHAT UP/LOVING YOUNG FEMALES, whilst Cream.tv suggests they’re going one further by ditching the name and going for the ‘All in this together crew’.
What is certain is this – the band now have a website over at WorldUnite.org, which only adds more to the purposely obtuse puzzle they’ve constructed, playing a montage of harrowing images that look to be taken from 80’s documentaries on what presenters at the time would’ve terms the ‘third world’, spliced with volcanos, landmarks and boxing. However, it’s definitely worth sticking with – after a few minutes of ghostly wind as the soundtrack, it suddenly bursts into life with an effort supposedly titled Concrete Gold that just about outstrips all the heavy pop that has gone before it, brooding with the all the mystery and barely concealed anger that has marked them out before, only now coupled with the ability to make something both epic and tuneful. God knows, this could all be one continuous track, and you can feel the amount of effort that has been poured in is plain to see – it later goes on to widely distributed Heavy Pop, with the video flickering in time to the beats. Certainly worth sitting through, if just for the spectacle.
Over at the band’s other website, wulyf.org, the band resort to more conventional means, offering a vinyl of the two tracks features with the montage. A super heavyweight 12″, they’ve once again gone away from conventional norm by pricing this way above most people’s expectations, asking for a £15 donation through Paypal in exchange for your copy. Limited to 500 copies, this is certainly going to sell out soon given the amount of press that the band is earning, and it’s likely that most of the copies will end up in the very same arms of the A&R men desperate to sign them.
On top of all this, it should be noted that the band have indeed recorded some new material, available on their MySpace page. Entitled cash rules everything around me, it’s surely an ironic title given the amount of effort and control the band have pt into emphasising their mystery and exploiting that with the pricing of their only release. It’s also been suggested on their facebook page that this might be the end of the line for the band – stating that they’ve done their time and seemingly backing out of the monthly shows at An Outlet. There’s only so long that people will happily be lead astray in this manner, and the copycats bands on the horizon are sure to be numerous. However, for the minute this exercise in marketing seems to be one that’s brought them an obscene amount of success for a group with so little material.
World Unite: Lucifer Youth Foundation – cash rules everything around me
World Unite: Lucifer Youth Foundation – Heavy Pop