If there is one sure sign that the industry is starting to catch up to fresher sounds of msuci, you’ve got to look a bit further than Washed Out’s ongoing releases and attention from the media. Of course, any A & R man worth his salt will start his day by opening up Pitchfork forkcast before browsing through Don’t Die Wondering, Gorilla vs Bear and Transparent, afterwards spending their time clicking through to each band’s MySpace without a second thought. So, even though Hard Mix has a paltry 800 listeners on last.fm, it’s not hard to see the effect that widespread blog coverage has already had upon the his career, with management being the first link upon his myspace page.
In fairness, this is a man who knows how to make a great song, and in a variety of different ways. Whilst many unsigned bands are happy to get a bit of praise for one song and try and replicate it through their following 7″‘s and EPs, the small amount of songs that have been made available already show the breadth of talent this young man has. Coming out of Greenville, South Carolina, Noah is another one of those people who like sitting in their bedroom, crafting intelligent electronic music by light of their laptop. The fact that he has been listed in all the right places and already amassed quotes from pretty much everyone who’s going to be involved in the Pitchfork sponsored Altered Zones blog collective is more a testament to his skill as an artist that any kind of management.
He’s labelled himself as a ‘new-age Moby’, which is misleading given that this doesn’t sound at all like it might soundtrack billions of adverts. There are bits of everything great in here, from echoes of Four Tet, to samples of Marvin Gaye, even through to a song that sounds eerily like it could’ve been done by Summer Camp. There’s a maturity that runs throughout, which makes the fact that hard mix is the work of a 19 year old even more difficult to swallow. Yet another reason to think your past it.
Hard Mix – King of the Stars
Hard Mix – Alright [download from pitchfork]