With the increasingly pacey turnover of modern music, it’s difficult to gauge which of the current crop of artists are going to have staying power. But from the opening chimes of Best Coast’s new album, you’re aware that you’re witnessing something special, which comes as no surprise to anyone who has spend the last few years following frontwoman Bethany Cosentino. Progressing from being a founder member of purveyors of psychedelic drone Pocahaunted to almost universal critical acclaim on music blogs, her current project has been a few years in the making.
Starting out as a solo work, where she pumped out a series of exciting, lo-fi pop numbers about love and getting high, Best Coast has since evolved into something much grander, though keeping a pretty similar focus for her lyrics. Having drafted in Bobb Bruno to help flesh out her sound, the early promise of initial demos has been fulfilled, blossoming into something that genuinely sounds seminal. Debut album Crazy for You has the air of something seminal, sounding timeless with it’s doo-wah pop inspired vocals and laid back melodies, almost as if Vivian Girls spent all day on the beach instead of listening to records. It’s pop without being throw-away, intelligent without rubbing it in your face, subtle whilst still making you want to move your feet. For all the acts that have turned hyped demos into underwhelming albums, this provides the blueprint for success, building upon everything that has made Cosentino stand out as a performer and making it several times more engaging and exciting.
The album is available for streaming, and Wichita are putting it out on August 2nd. It’s even got Bethany’s own cat Snacks on the front cover.