Largely due to the large amount of amateur writers it draws in, the music blogging scene is awash with cliché, almost to the point that it’s impossible not to step on some stereotypical statement even when you’re trying your best not to. There are traps, and many of them, but the biggest new bait on the circuit must surely be London’s Big Deal. Coming on the stage at In The City to a half empty room, the duo fit effortlessly into the boy/girl duo mould, but their sound is anything but the formulaic tumble pop that one would expect from their demeanour. They’re withdrawn, downbeat and sexy, dealing in harmonies and languid, lethargic guitar work devoid of percussion.
In lazy blog speak, it’s probably best to mark them as Slow Club covering The XX, but fitting them into such a vague, uninteresting comparison isn’t quite an accurate fit, nor does it do the tender beauty they’ve crafted any justice. The songs are simple on the surface, stripped back compositions that allow the depth of emotion and yearning beneath space to breathe. In the flesh, they might not quite be the captivating experience that their comparable artists may be renowned for, but the tracks are still arresting and genuinely brilliant. Whilst their sound could honestly be described as new and exciting, it’s fair to say that the raft of ham fisted reports about them might not be.