As much as making music itself, deciding which of your tracks you push is highly important. If In Euphoric Company had decided to lead with most of the tracks from their MySpace player, it’s doubtful that they’d last past the first 20 seconds or so of play. However, whilst much of their output resembles Conor Oberst covering a Green Day ballad, that is somewhat countered by the intrigue and mystery of their track Long Distance Runner, a shambolic take on psychedelic pop that hints just enough at potential to keep you hooked, somewhere close to a less camp I Was A Cub Scout but without the worry that they’re going to split up and that the drummer will join La Roux.
Understandly, it’s the only thing available on their bandcamp, standing head and shoulders above anything else they seem to have uploaded elsewhere. It still smacks slightly of a friend’s band, cramming everything they possibly can into a song just because they’ve got the instruments to hand, but there’s a ghostly charm mixed with heartfelt honesty that they manage to pull off. With 99% of bands, you wouldn’t want anything to come in the way of them making their art but here’s your 1%. They’re so tantalisingly close to jumping from being interesting to genuinely good, there must be a ruthless manager out there somewhere absolutely desperate to hone them.