When you’re young, Daytime Television is like the holy grail – the opening chimes of This Morning being the acknowledgement that you have managed to wangle some time off school, scoffing toast and demanding Ribena whilst routinely remembering to cough in the vague hope you might be able to spread it out into a second sick day. As you age, it becomes a more depressing preposition, with Phillip Schofield’s bumbling chirpiness a glib reminder of your own failings, the discussions on The Wright Stuff a showreel of why you feel so alone. As well as signifying boredom, loneliness, isolation and marking your own march to the grave, Daytime Television is the latest hipster band making common-or-garden noise pop.
Now is probably not the time to lie – there are times when you are listening to the project that you genuinely question whether this is the work of a man who has any regard for his listener’s own personal pleasure, or whether there has been any quality control in the process. In all honesty, there probably has been none, and the tracks meander between mutedly hateful and marginally tuneful, the latter being more noteworthy. There’s a wealth of material to dive into, on all sorts of mediums – the finest coming in the form of a garish youtube video for ‘Click Here’. There’s pop music in there somewhere, but seemingly laced with a deep lying misanthropy, which at least makes for a unique mix.