There’s something to be admired when someone so shamelessly chases their target demographic that it has to be applauded. With multi-national corporations, it’s the little things like putting cartoon characters on the front of high-sugar cereal or getting an ageing cricketer to promote your anti-hair loss treatment. For bands, it’s getting yourself a picture of a tree taken with hipstamatic and calling your music chillwave in order to try and give yourself a competitive edge. Culture Voyage successfully manage to navigate the first two hurdles, but luckily have an interesting enough take on the burnt-out genre to give themselves some potential mileage.
Claiming himself to have a heavy fetish for the 90’s, the influence of the decade definitely shines through. The second song on debut single Youth Fantasy sounds like a disco version of a sci-fi point-and-click adventures theme music, all faux-decadent electronics and synthetic beats. The title track itself doesn’t vary massively from that brief either, taking the latter’s base and speeding it up, an extremely limited budget take on something vast and meaningful, a dull reflection of what it dreams to be. There’s little reverb to be found here, nor any faded, subdued vocals, so Washed Out needn’t be worried just yet, but still, this is well worth a listen, even if it is likely to remind you of a time when a dial-up modem seemed like the most futuristic thing you could imagine.