Being in a successful band is as much down to timing than skill. WRUGS certainly have bags of the latter but no regard for the latter – having set a few hearts alight back in 2009 with the release of a few EPs, they refused to strike whilst the iron was hot and spent the following year doing little of note, only offering a teaser . Thankfully, though, it looks as though that time wasn’t wasted afterall, as the band seem to have spent it sanding down the edges of their psych-folk sound to come into the new year with a noise that borders on the irresistible.
‘Hourglass’ is the first glimpse into the bands’ endeavours from the void, and it’s a wonderfully confident take on the weirdo rock that defined their early career. The base ingredients are still the same, but the focus has been moved away a fraction from the kind of woodsist aping that kind of formed their early work. There’s a kind of lounge music groove in there, the jingle-jangle of guitar and the larger-than-laptop-speaker vocals that seem to envelop it all, a shaking and struggling refrain that exudes warmth. It’s a sea of noise that only gets better second time around. Take a dip.