If you’re bereft of musical talent, the creative process one must go through to craft a song is utterly inconceivable, something alien to normal life and procedure. The fact is that a lot of bands, the manor in which they produce their output is more a case of seeing what’s gone before and following it as closely as possible without getting caught. Beach Justice is a project by someone who’s clearly had enough time on their hands to check out a blog within the past 12 months, both their name and and the use of the triangle symbol indicative of someone who’s clearly understand what it takes to make the pulse of a lonely wannabe muso race.
The music itself seems to concocted in a similarly backward, distorted way. As ever, reverb and synth play important roles, but the main thrust of the tracks are still that of a 80’s metal ballad being played back over a battered VHS whilst someone does a bizarre, distorted impression of David Byrne over the top of it. Predictably, it’s pretty brilliant – largely derivative, far from original but almost beyond irresistible. God knows how these bedroom producers do it or how they’ve all managed to find the formula – maybe it’s in the same place they keep the hipstamatic shots – but it’s excellent either way.